Caroline Pinney

screenshot of fine artist's homepage featuring a contemporary painting

Industry — Ecommerce, Art & Design
Type — Site ReDesign

laptop mockup showcasing the customer journey shopping on Caroline Pinney's ecommerce site

Pinney is a contemporary figurative artist whose work primarily explores intimacy and human relationships. We migrated and redesigned her site with a focus on user-experience.

Client Goals & Design Logic

Pinney’s site was originally built on Squarespace 7.0, we helped her migrate her existing content to a custom coded Squarespace 7.1 site. We refreshed the design with new font pairings and a consistent color palette across the site.

Her newly developed ecommerce shop and portfolio pages look and feel clean while the functionality is impactful and simple for users to browse. As a contemporary figurative artist and small business owner, she can confidently manage future content with ease all in one place.

Key Highlights

Site Migration

Ecommerce

Portfolio

screenshot of fine artist's store page with custom product filter
laptop mockup of minimalist homepage
fine artist, Caroline Pinney, stands in her studio space

“Marya was not only pleasant to work with, but well versed in everything I needed help with. She completely migrated my website and gave it a new look/feel that feels consistent with my brand and business. I really appreciated her diligence on this project and I'm more than happy with how it turned out. I highly highly recommend her!”

— Caroline P.

screenshot of product page focusing on the image gallery
mobile mockup of the store page showing paintings for sale
mobile mockup of a product page with the image gallery showing a painting styled on a wall

Results

Pinney’s site is easy to navigate while providing a clean look for prospective customers to browse her collection of past work and work for sale.

We love collaborating with creatives and small businesses like Caroline Pinney. Her art is just a sight to see! We highly recommend reaching out to her for custom work to adorn your home.

Ready to build your small business online?

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