Chronicles of a Black Girl Sprinkled with Sazón
Industry — Wellness, Business & Consultation
Type — Custom Site Design
Che Alexander, a Spiritual Life Coach and ATR practitioner with Afro-Caribbean and Indigenous Puerto Rican heritage, needed a central space to share her spiritual, wellness, and health expertise. The website, "Chronicles of a Black Girl Sprinkled with Sazon," serves as a one-stop shop for learning about her services, her story, and purchasing her products.
Client Goals & Design Logic
We aimed to create a comprehensive website where visitors could easily access information about her services, understand her story and purpose, and be directed to the appropriate links to product purchases. The project had a fast-tracked two-week timeline for launch. The design logic incorporated elements that honored Che's intersectional and diverse identities, such as coconuts, cowrie shells, and floral foliage. A thoughtfully chosen color palette and font pairings enhanced the site's visual appeal.
One of the challenges we faced was the lack of optimal imagery with correct pixel dimensions. To overcome this, we creatively used a mix stock photos and Che’s visual assets to create layered and textured collages.
Key Highlights
Custom Graphics
Acuity Scheduling Integration
Custom Code
Results
The website now serves as a starting point for Che's branding to develop and offers visitors an open love letter to connect. She invites visitors into her powerful and compassionate spiritual consulting services.
To experience Che's talent and guidance, schedule a service with her today.
