Lauren Hughes
Business & Consulting
CONTEXT
Lauren Hughes is an editorial consultant with over a decade of experience and a client roster that includes major publishing houses and best-selling authors. She came to Yangu Web Studio with a clear need: a new website and brand that matched the depth of her editorial expertise and the personal, intuitive way she supports writers.
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Client Goals & Design Logic
A thoughtful brand and website gave Lauren the clarity, confidence, and client conversion power she’d been missing.
In an industry where many websites fall flat—minimal, impersonal, and vague—Lauren wanted to stand out. Her process is creative, warm, and deeply personal, and her site needed to reflect that. We built her new brand and website from the ground up, crafting something that not only highlighted her professional achievements but also built instant trust with prospective clients. Together, we also created a polished, on-brand services guide she could send to leads, reducing repetitive admin and making it easier for writers to understand her services, process, and fit.
OUTCOME
The final result is a beautifully editorial, personality-rich website that feels human, confident, and clear, just like Lauren. Writers are now welcomed into a space that reflects the high standard of care she brings to every project, while Lauren herself saves time and closes leads more easily with tools that work harder for her.
client Luv
“Within two weeks of the new site going live, I booked five figures of new business.”
I could not be more thrilled with the website refresh Marya and I created together. I came to Marya and Yangu Web Studio after putting off a redesign for years. The simple site I built when I launched my editorial consulting business just wasn’t cutting it anymore. I needed someone who could help me communicate who I am and how I partner with writers in a stand-out way.
I had a lot of ideas (and plenty of things I didn’t want), but no clear path for execution. Marya was incredible at taking the essence of what I do and turning it into something that's both memorable and helpful. She worked tirelessly over six months to bring the vision to life, including partnering with me to design materials that accompany my website and help writers decide if I'm the right fit for them. And, thrillingly, within two weeks of the new site going live, I booked five figures of new business.
I can't recommend Marya more highly. She’s not only brilliant with the design and technical side, but also incredibly thoughtful about how to position your work and communicate your value to prospective clients.
— Lauren H.