Lumagen
Entertainment & The Arts
CONTEXT
Lumagen is a high-performance video processor company beloved by home cinema enthusiasts and industry professionals alike. With a dated early-2000s site and increasingly competitive market, founders Jim and Tamara, knew it was time for a major transformation. They approached me to lead the redesign, a complete overhaul that could match the quality and reputation of their award-winning tech.
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Client Goals & Design Logic
A cutting-edge digital presence, giving Lumagen a bold edge over the competition.
The goal was simple: create a modern, streamlined, and professional site that would make their "best video processing on the planet" shine. We rebuilt the entire experience from the ground up, starting with strategy, structure, and simplified communication of their highly technical offerings. The redesign focused on usability, bringing clarity to dense product specs, and helping users get exactly what they needed with ease. We also knew that Lumagen’s competitors had equally outdated sites, so this redesign offered a strategic advantage allowing them to differentiate with a more credible, user-friendly, and polished experience.
OUTCOME
The result is a sleek, modern site that honors Lumagen’s deep technical expertise while making their products feel accessible, premium, and easy to explore. The design not only elevates their brand but also simplifies customer experience—positioning them for even greater trust, growth, and visibility in the market.