Blondine
Fashion, Ecommerce
CONTEXT
Blondine, a Columbus-based menswear label founded by Wesley Harvin, is more than just fashion, it’s a story of identity, heritage, and intention. Wesley approached me to create a refined digital experience that matched his brand's soulful narrative and elevated aesthetic.
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Client Goals & Design Logic
A bold, story-first experience—designed to express identity, not just sell products.
Wesley’s goal was clear: avoid the templated sameness of ecommerce. He wanted something tasteful and minimalist with text, typography, and imagery leading the storytelling. Together, we pushed the boundaries of Squarespace, building a site that doesn’t look like Squarespace at all. From the custom product page layouts to a striking lookbook and archive, every section was designed to invite reflection and interpretation. The visuals and messaging work in harmony to celebrate Blondine’s Afro-American roots, craftsmanship, and modern refinement.
OUTCOME
The final site is minimalist yet layered. Striking, soulful, and full of intention. It gives Blondine a distinct digital presence and offers a quiet confidence that lets both product and story shine. An ecommerce site that leads with meaning, not noise.
client Luv
“Working with Yangu Web Studio was nothing short of an amazing experience.”
Working with Yangu Web Studio with nothing short of an amazing experience. I was in need for a new website for my clothing line and was unsure how to approach the task. After coming across Yangu Studio and the previous work they had done, I was convinced they would be able to help me create the proper site my brand needed. Working with Marya was extremely seamless and her experience gave me more and more confidence as the project went along. I was truly impressed by her knowledge and suggestions that would help create the site for my line. communication was at an all time high and for the price of Yangu studio services you cant go wrong nor will you be disappointed. They are truly pros at what they do!
— Wesley H.