Forme Development
Real Estate
CONTEXT
Forme Development is a boutique real estate firm that creates community-centric urban spaces. They came to me ready for a fresh start — their outdated WordPress site wasn’t capturing the elegance or intentionality of their work, and it was time to rebuild from the ground up.
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Client Goals & Design Logic
A digital presence that supports Forme’s real-world impact: enriching communities through design.
They needed more than a facelift, they needed a complete rethinking of how their brand showed up online. Together, we translated their vision into a refined, editorial site that feels elevated yet simple. We gave space to their story: highlighting not just the projects, but also the people, process, and values that make their work exceptional. I managed the WordPress to Squarespace migration, implemented SEO-preserving URL redirects, optimized visuals, and ensured the backend was intuitive enough for their team to confidently manage updates moving forward.
OUTCOME
Now, Forme has a clean, beautiful site that makes their work the hero — and supports their growth with a platform that’s easy to manage, SEO-ready, and built to evolve alongside them.